Meet work that worked
on both sides of the Atlantic.
I’ve been lucky to work on some of the UK and the USA’s biggest brands over the years. So whichever side of the Atlantic you’re on, I’m here to deliver culturally relevant and fully localised/localized copy, concepts and scripts.
These are just a few recent examples, so if you need to see experience in a particular B2C or B2B vertical, just ask.
Integrated B2B Campaign for ABB
ABB is one of the world’s leading suppliers of production line technology. In this case, the brief was simple: to demonstrate the flexibility and connectivity of their solutions. We did so in the simplest way possible, creating a benchmark campaign for ABB that won both The Drum Marketing B2B Integrated Campaign Gold Award, as well as Gold for Most Commercially Successful campaign at the B2B Marketing Awards.
Art Director: Max Gillet
Agency: Agency Inc.
Account Manager: James Garland
Integrated B2B Campaign
For Dish Fiber
Dish Fiber is one of the largest Internet providers in the USA. This campaign was aimed at the owners and managers of condominiums across the country. We could have talked about 97% uptime, or the speeds Dish Fiber can achieve. Instead, we chose to focus on the direct benefits to condo owners and managers: that residents will stay longer, spend more and bother the manager less when reliable, site-wide broadband and streaming is available.
Art Director: Steve Campbell
Agency: TMP
Strategy Director: Danny Roca
Integrated B2B Campaign For Azelis
Azelis is one of the world’s biggest food services businesses. They enable food manufacturers to constantly improve the taste, shelf life, mouthfeel and consistency of every product. Not to mention helping them to meet increasingly stringent standards for low- and no- salt and sugar formulations. The strategic brief was clear: to encourage collaboration between Azelis’ experts and the food scientists of their global customer base. You get extra points for spotting the home-made pasta gag.
Art Director: Anna Spurling
Agency: TMP
Strategy Director: Danny Roca
Brand and Website for
Protected Trust Services
PTS is the UK’s leading provider of business services to travel providers, from Escrow to ABTA memberships, helping ensure that agents book sentimental journeys, not emotional roller coasters. Click the image to visit the site, which I wrote into the wireframe in its entirety.
Art Director: Anna Spurling/Steve Campbell
Agency: Boulder Group
Account Manager: Anna O’Reilly
Strategy Director: Danny Roca
Illustrator: Emma Rose
Brand assets for
The Wall Street Journal
The Wall Street Journal is the world’s best-known financial publication. I was hired to join a 9-month project by its interim agency, which would ultimately lead to the creation of some 9,000 assets aimed at boosting readership and subscriptions.
Art Director: Nici Mancini/Steve Campbell
Agency: Boulder
US Account Manager: Tricia Scholl
