Shanghai Paviolion


INTEGRATED B2B CAMPAIGN FOR ABB FOOD AND BEVERAGE



ABB is one of the world's leading providers of digitised and automated production lines. Our brief was to create a suite of six concepts that individually expressed key benefits, but that could come together to support a global repositioning campaign across all media. Our solution, as ever, was to seek the simplest and clearest execution of the client's key benefits.


Pleasingly, this won Best Integrated B2B Campaign at The Drum Awards 2019, and Gold for Most Commercially Successful campaign at the B2B Marketing Awards.



SOCIAL CAMPAIGN FOR AZELIS



Azelis is one of the world's leading food science businesses. Eager to meet the latest low sodium, low sugar legislation? Want your prepared salads to last longer in the bag? Ready to upscale your ready-meal production? Azelis is here to collaborate with you on everything from sugar alternatives to shelf-life. And I'm here to prove that there's no such thing as a dull brief if you're an experienced copywriter. (Extra points will be awarded if you spot the home-made pasta gag.)





BRAND FILM FOR ACCENTURE



Accenture is one of the world's leading professional services businesses. I was lucky enough to work with them for a couple of years, creating a number of brand films. This example is a bit of a one-off, as my insight into the brief - Titled "The Disconnect Between Brands and Consumers" - was that it sounded a lot like the problems that can hit any relationship, enabling me to take the script off piste and into some slightly unexpected territory for an Accenture film.



THE WALL STREET JOURNAL



The Wall Street Journal is perhaps the world's leading financial publication, with global influence and reach. I was asked to join a nine-month project by their interim ad agency as the sole writer for the WSJ and its sister titles under the Dow Jones banner. This involved working on a steady stream of subscription-generating banners for a number of markets around the world, as well as promotional materials and social media posts for regular series' and columns in the WSJ.



B2B Campaign for dish fibER



Dish Fiber is a big player in the USA. Working mainly with commercial clients, they specialise in Internet and video streaming services for condominiums. We could have talked about the dull stuff they provide - like 100MBPS download speeds and 98% uptime - but we decided to go with the benefits to building owners instead: better tenant longevity, fewer complaints about broadband for building managers to deal with and the ability to generate an income stream from your fiber provider.



new website and rebrand for protected trust services



PTS is a unique software platform designed to make life easier for the travel trade. With an escrow service for customer money at its heart, it also offers a wealth of additional planning, booking and insurance services to ensure that whether you're a High Street agent or a home worker, you can book trips with fewer hazards, and ensure sentimental journeys, as opposed to emotional roller coasters. I wrote all headlines and copy into the wireframe, working closely with a super-talented design team and exceptional illustrator to bring the new brand and messaging to life.

To visit the site, just click the image.

digital and outdoor campaign for fuller's kitchens



The agency already had an idea when I got involved in the project: to let the talented and committed Fuller's Kitchen chefs speak for themselves. I pitched in to provide script support for the video shoot, write the website and Facebook pages that supported the campaign, and help to tease the best poster headlines out of Fuller's fantastic chefs. And yes, the food is just as good as the beer...

AND NOW, THE HEADLINES...

While I know how much agencies like to pigeonhole writers like me, the fact is that I work across every sector. So even if you want someone with petit pois experience and you only see frozen pea ads on here, rest assured that I can find the right words in any sector and across all media.



BUPA 2018 HEALTH INSURANCE



SPEEDO FIT WITH MICHAEL PHELPS



powered by paf - for royal mail



LEFOODLE BRAND LAUNCH VIDEO FOR LEFOODLE.COM





RADIO WORK





I've been writing and producing radio for a long time, and have around 150 commercials in the can, for everyone from Ownhome to Iceland. So rather than just play you my latest work, here's a small selection of my favourites from the archives. You get bonus points for spotting some of the amazing actors I've been lucky to work with over the years.


We Buy Any Van


Servicing Stop


Iceland


Granada Studios Tour


Miracle Acdo


Ownhome


Sleepypeople.com


St. Helens Glass



DIGITAL AND PRINT CAMPAIGN - STAR WARS™ STAMP ISSUE FOR ROYAL MAIL



Star Wars™: The Force Awakens is one of the most comprehensive Special Stamp issues of recent years. I worked with Royal Mail's design agency to create a suite of both digital and print marketing materials; closely following the copy guidelines set by both Lucasfilm™ and Disney®.


Email Campaign

Star Wars™ Literature

Website Copy


ONE WORLD ONE VOICE WEBSITE



One World One Voice was a musical experiment that the BBC funded in 1990 as part of the One World Fortnight collaboration between broadcasters in 27 countries. It became an album produced by the late Rupert Hine and a documentary made by Kevin Godley. 30 Years later, Roop and Kevin got together with Cherry Red Records to re-release the album to coincide with the re-showing of the documentary by the BBC. I was fortunate enough to be asked to handle the writing and some of the filming, and along the way got to discover that some of the world's greatest recording artists are also among the world's nicest people when you interview them on Zoom. You'll see what I mean in the Artist Comments section, and I also recommend buying the album, especially as all royalties go to Friends of the Earth, courtesy of Roop and Kevin.



ROYAL MAIL YEAR PACK 2014



It was my huge privilege to write the online and offline copy for every Royal Mail Special Stamp issue from 2008 to 2017, which comprised more than 100 Special issues on subjects ranging from Jane Austen to Star Wars. However, on rare occasions I also got to contribute to the products themselves, such as when I penned this verse for the Year Pack. This contained all 12 of the 2014 Special Stamp issues: Classic Children's TV, Working Horses, Classic Locomotives, Remarkable Lives, Buckingham Palace, Great British Film, Sustainable Fish, Glasgow 2014 Commonwealth Games, The Great War - 1914, Seaside Architecture, Prime Ministers and Christmas 2014.



Digital and DIRECT CAMPAIGN FOR BREWIN DOLPHIN



Wealth management specialists Brewin Dolphin wished to promote their services to IFAs, on the basis that they could reduce the burden of new regulation, freeing financial advisers up to spend more time engaging with their clients. We did so through a combination of DM and digital pieces, all of which expounded on a very simple proposition.


Email Campaign

DM Teaser Mailing

The teaser mailing was followed up by a full pack



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